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. All markets share this theme, so it covers wearefractel.com, us., uk. and eu. 1. Saves the latest UTMs or ad click ID a visitor arrives with (30 days, this browser only). Untagged visits never overwrite a tagged one. 2. When any Klaviyo form is submitted, writes them to the profile as signup_* properties. 3. Sends a Meta Lead and a Google Ads "BFCM sign-up" conversion for the BFCM forms listed below, only if the visitor allows marketing cookies. Fill in the three IDs below. Leave one as '' to switch that part off. -->