It all starts with community.
Founded by Matt Niutta in 2018, Fractel has begun to create a community of like-minded followers and advocates around the world who share a passion for running and adventure.
Matt has always been a passionate runner, and it wasn’t until he was diagnosed with a degenerative eye condition that prevented him from driving and later becoming legally blind, did he realise the real benefit of being outdoors and commuting by foot.
With a greater appreciation for the small things in life, running became more than just beating the clock.
Finish lines are great, but it was the process, shared with your mates that became the motivation to get up and run day in day out.
With plenty of time to think on the daily commute to work, it became evident that there was a need for a representation of both performance and style within the running and adventure community.
With that thought, Fractel was born.
Fractel originated from the term ‘fractal’. A fractal can be defined as an infinite pattern and is often used to describe natural features such as trees, rivers and mountains. This connection with the natural environment and potential to be infinitely occurring was the inspiration behind the name.
Our logo is the simplest version of a fractal. Starting from a single origin, two branches grow. This principle of endless iterations can be applied to all aspects of life. We want to replicate this theory and show the world that with one idea, anything is possible.
To create the world’s best sustainable sportswear, using our own experience and passion, in a style that promotes adventure and uniqueness, for a community that loves to get outside and run.
The turn towards adventure in the running world has been swift and nearly universal over the last half decade. Trail running, adventure races and even pavement-focused events have seen massive growth in popularity over this time.
As any true outdoor fan would know, we should enjoy being in nature without causing harm to the environment. But considering the pace of climate change, it is also clear that even more needs to be done for the future of our planet. That is why we decided to join 1% for the Planet and give 1% of ALL our sales back to organisations that protect the environment.
Our shift to a more sustainable business is happening right now. By implementing new methods of sourcing and manufacturing, we hope to not only build a platform for the future of Fractel, but also inspire other businesses to do the same.
Through our commitment to 1% for the Planet, Fractel has proudly donated over $50,000 to incredible partners like For Wild Places, Runners For Public Lands, Thread Together, and more. These contributions support vital initiatives that protect the environments we explore and champion equitable access to nature, aligning with our mission to give back to the places and communities that inspire us.
Read more about our Sustainability actions here.
As an aggregator across all kinds of businesses, 1% for the Planet networks nonprofits and businesses to create more support for action and outreach.
Originally created by Patagonia founder, Yvon Choinard, 1% envisions a world giving back, protecting and supporting the environment. As an apparel brand, we do damage to the world with many of the textiles, processes and experiences, in part, because there are few alternatives. But being an imperfect environmentalist is better than avoiding outreach.
Join us as we strive to be 1% better.
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